REASON 1: Developing a Professional Social Media Strategy
At Scarlet, a leading social media marketing agency, we start monitoring your social media with a social media strategy. We produce creative and advanced social media strategies to build your brand, gain exposure and audience (i.e. customers). We analyze your social media space and determine the best approach to use and content to create for your target audience. We do this totally free as it’s a must for us to get to know your brand
REASON 2: Measuring Social Data & Your Brand Analytics
How many visit do you have each day and from which countries?
How much does each visitor spend in your site and at which pages most?
Which content attracts your potential clients, where exactly are they coming from?
How can you increase the traffic to your site and social pages?
If you are not measuring these important metrics, you are walking blindly in this journey.
Like for every social media marketing agency, data is everything for us. We have a team of engineers from technical universities who helped Scarlet in building our own advanced social media analytics platform. We collect data through this platform to decide what works and what does not for your brand, who your audience is, and most importantly how to get your ROI.
We also use Google Analytics and Pixes from social channels to double-check the results.
By monitoring, your social media marketing agency reveals the signals coming to your brand, catalog inbound inquiries and issues and escalate them to you.
Social media monitoring is crucial for successful brand management. By using tools and protocols in place, we understand your audience better. With special flags, alerts and ticket systems we gather everything about your brand from customer service issues, to positive or negative press, to conversations and more.
REASON 4: Advertising With High Return On Investment
Social advertising is not so hard, but do you get good results out of this investment? If you want to get the most from your social ad investment, you need to implement advanced targeting methods like lookalike targeting, re-targeting and remarketing. Besides, classic buying models like real time bidding and auction based advertising models are the only options for brands with low budgets.
How about Reach & Frequency and Programmatic Advertising?
Reach and frequency buying allows advertisers to plan and buy in advance on Facebook, Instagram and Snapchat with predictable ad delivery and control over frequency. Booking impressions and frequencies gives the social media marketing agency guarantee to fulfill the desired reach target.
The reach objective lets to show ads to the maximum number of people in your audience and maximize the number of impressions people see within that same target audience.
Managing Google Ads efficiently is another challenge as new metrics arise every day. Your settings for Search Impression Share, Quality Score and Landing Page experience definitely affects the price you pay per click.
As there are so many tactics to setup these advanced models, you may need a social media marketing agency support to implement these special tactics in a jiffy. Scarlet is here to help you. When it comes to digital media planning, we pay attention to details and try to bring the highest CTR, VTR and engagement rates on your social media campaigns.