5 Steps Are Needed for Best ROI On SEO
In organic search there is a process of discovery and then overlay. Discovery is defining what sites that ranked above you in Google and overlay is then taking that knowledge and correcting the discrepancies within your own site. Scarlet Media, a SEO company Dubai, shares some details with you. Below steps are needed for best ROI on SEO:
Step 1: Strategy:
*In partnership with the client would devise a strategy that would plan ways to achieve new targets of enquiries/sales made through the website.
*Elements could include content marketing, code optimization, user journey optimization all with clear targets to measure success.
Step 2: Research
*Anchor text / internal site structure
*Content, amounts and use of language / Content optimization
*Code optimization and use of html
*Back link profile plus recent gained / lost back links analysis
*Use of trust factors and social media links
*Analysis of Google search console / analytics, Google +, Webmaster tools
Step 3: Content strategy:
*Scarlet Media would look to create a content strategy based both on existing content, competitor analysis, and through discussion around core keywords.
*Content will be written using creative onsite solutions that engage the visitor and drive larger amounts of traffic to your site from Google.
*Content can include data optimization. This is looking primarily on product information and how it is presented on the website and looking for ways to maximize on the time and effort taken to create the data including how the data links together
Step 4: On page optimization plan
*Through a process of research Scarlet can optimize and implement changes to your site in terms of maximizing benefit from existing content, to improving the code and overall functionality or UI experience.
*Part of this process is the agreeing / creating of hub pages and examining the sites internal link structure and how this can be improved to increase traffic / conversion levels.
*Another part of the process is having the correct “trust factors” in place. This would include a number of social media links / pages to be created
Step 5: Back link strategy
*As new pages and content are created we build new links to help maximize the overall SEO effect.
*Back link profile / Check back link profile and disavow redundant links.
*Build new links built on theme pages from sites that rank well / create content and agree anchor text strategy.