May / 08

Next Generation Ford 3543T was shot by Skyrocket in Dubai

Ayşe Yıldırım Digital Marketing 0

Ford Middleeast’s new generation Ford 3543T Truck was filmed in April 2018 in Nad Al Sheba, Dubai. Ford team contacted Skyrocket in March to brief our team for this very unique product film production project, which had to be finalized before Ford Dealers Meeting scheduled for April on Bab el Shams. Pre-production: Before creating the […]

Read more
May / 23

Google Attribution is a free and easy way to evaluate marketing efforts

Ayşe Yıldırım Dijital Pazarlama 0

At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, […]

Read more
Mar / 02

Ritson: P&G’s Marc Pritchard has made the biggest marketing speech for 20 years

Ayşe Yıldırım Digital Marketing 0

Marc Pritchard is not a big man. There is no definitive reference to his actual height in any of the extensive bios of Procter & Gamble’s chief brand officer but, if I had to guess, I’d say he stands about 5’11” in his stocking feet. On Sunday, however, Pritchard cast a very long shadow across […]

Read more
Nov / 18

WhatsApp Tests Its Version of Snapchat Stories

Ayşe Yıldırım Social Media 0

If Facebook can copy Snapchat and Instagram can copy Snapchat, why shouldn’t WhatsApp copy Snapchat? Manish Singh of Mashable reported that the Facebook-owned messaging application is testing a feature called Status that mirrors Snapchat Stories. According to Singh, the Status feature is included in the newest public beta versions of WhatsApp’s iOS and Android apps, […]

Read more
Nov / 17

From Insight to Action: How Data-Driven Marketing Is Supporting Big Decisions

Ayşe Yıldırım Digital Marketing 0

Data analytics can work wonders. Highly data-driven organizations are three times more likely to report significant improvement in decision-making, according to PwC research. Yet, 62% of executives still rely more on experience and advice than data to make decisions. Why? We all like to believe in our own instincts, but while that may be natural, […]

Read more
Nov / 12

5 Online Video Trends to Inform Your 2017 Media Plan

Ayşe Yıldırım Multimedia 0

When it comes to online video, one word summarizes the trends in consumer behavior: “more.” The insights below show consumers are spending more time on more devices with more focus and passion for online video than ever. Does online video deserve more of a role in your 2017 media plan as a result?

Read more