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WhatsApp Tests Its Version of Snapchat Stories 1
Nov / 18

WhatsApp Tests Its Version of Snapchat Stories

Cansu Bilkay Social Media 0

If Facebook can copy Snapchat and Instagram can copy Snapchat, why shouldn’t WhatsApp copy Snapchat? Manish Singh of Mashable reported that the Facebook-owned messaging application is testing a feature called Status that mirrors Snapchat Stories. According to Singh, the Status feature is included in the newest public beta versions of WhatsApp’s iOS and Android apps, […]

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From Insight to Action: How Data-Driven Marketing Is Supporting Big Decisions 2
Nov / 17

From Insight to Action: How Data-Driven Marketing Is Supporting Big Decisions

Cansu Bilkay Digital Marketing 0

Data analytics can work wonders. Highly datadriven organizations are three times more likely to report significant improvement in decisionmaking, according to PwC research. Yet, 62% of executives still rely more on experience and advice than data to make decisions. Why? We all like to believe in our own instincts, but while that may be natural, […]

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5 Online Video Trends to Inform Your 2017 Media Plan 5
Nov / 12

5 Online Video Trends to Inform Your 2017 Media Plan

Cansu Bilkay Multimedia 0

When it comes to online video, one word summarizes the trends in consumer behavior: “more.” The insights below show consumers are spending more time on more devices with more focus and passion for online video than ever. Does online video deserve more of a role in your 2017 media plan as a result?

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