Baume & Mercier Istanbul Classic – Hill Climb event was held on June 10th
Scarlet Media was responsible for the Digital PR of its long-time client Baume & Mercier’s Hill Climb II event.
Hill Climb II event was held in Şile on June 10th with the attendance of various celebrities from sports, business, and social circles. As with last year’s event, this one was sponsored by the Swiss luxury watch brand Baume & Mercier, accompanied by the brand’s Turkish representative Sezen Kiracı.
Event that was organized by Uğur Işık and his experienced team hosted several famous names like Tarkan Süalp, Ali Karacan, Aydın Harezi, Burak Ünal, Cengiz Artam, Nur Taşkent, Ecvet Sayer, Murat Ersönmez, Can Işık and Aydonat Atasever. Jury consisted of Automotive editor of Milliyet newspaper Levent Köprülü, director of Benzin Magazine Burak Ertem and director of Auto Motor Sports magazine Volkan Demirkuşak.
Race that hosted close to 40 cars had some new changes made to the lap this year to spark even more excitement: At the end of the climb where competitors start their descend, some chicanes were introduced to the lap in the form of hay bales, providing a field for slalom racing and competitors were timed from the beginning of the chicanes to the finish line.
At the end of the event that hosted several classic and modern automobiles, Burak Ünal who completed the race in first place with his Porsche 911 Carrera was awarded a Limited Baume & Mercier 1964 Cobra Shelby watch. Aydonat Atasever racing with his Porsche 356 B Cabrio was presented with Baume & Mercier Special Award by the jury consisting of several auto connoisseurs.
During the event that brought together a large group of happy attendees despite the rainy weather, Number One Media Group first provided some DJ Performance, then some live music for the enjoyment of the attendees.
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