CALZEDONIA’S NEW CAMPAIGN “LIGHTS OFF! TIGHTS ON!”
Calzedonia’s new collection was recently introduced. Julia Roberts is the face of the collection, which mainly consists of socks. The Collection, which also includes Julia Roberts’ personal choices, was welcomed with unprecedented interest since its inception.
The brand’s digital marketing plan in Turkey this year was structured by the advertising agency Scarlet Media. For years, the brand’s digital marketing agency, Scarlet Media, has been carrying out the media planning stages in all of the brand’s works. These planning stages are structured as results of highly effective media research. Ads were published after a detailed target audience and location analysis. The campaign, which was launched with outstanding success is expected to carry on this success as it expands its impact in the market in the upcoming days.