Viewing post categorized under: Digital Marketing
Nov / 18

CALZEDONIA’S NEW CAMPAIGN “LIGHTS OFF! TIGHTS ON!”

Bishr Malahfji Digital Marketing 0

Calzedonia’s new collection was recently introduced. Julia Roberts is the face of the collection, which mainly consists of socks. The Collection, which also includes Julia Roberts’ personal choices, was welcomed with unprecedented interest since its inception. The brand’s digital marketing plan in Turkey this year was structured by the advertising agency Scarlet Media. For years, […]

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May / 08

Next Generation Ford 3543T was shot by Skyrocket in Dubai

Ayşe Yıldırım Digital Marketing 0

Ford Middleeast’s new generation Ford 3543T Truck was filmed in April 2018 in Nad Al Sheba, Dubai. Ford team contacted Skyrocket in March to brief our team for this very unique product film production project, which had to be finalized before Ford Dealers Meeting scheduled for April on Bab el Shams. Pre-production: Before creating the […]

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Mar / 02

Ritson: P&G’s Marc Pritchard has made the biggest marketing speech for 20 years

Ayşe Yıldırım Digital Marketing 0

Marc Pritchard is not a big man. There is no definitive reference to his actual height in any of the extensive bios of Procter & Gamble’s chief brand officer but, if I had to guess, I’d say he stands about 5’11” in his stocking feet. On Sunday, however, Pritchard cast a very long shadow across […]

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Nov / 17

From Insight to Action: How Data-Driven Marketing Is Supporting Big Decisions

Ayşe Yıldırım Digital Marketing 0

Data analytics can work wonders. Highly data-driven organizations are three times more likely to report significant improvement in decision-making, according to PwC research. Yet, 62% of executives still rely more on experience and advice than data to make decisions. Why? We all like to believe in our own instincts, but while that may be natural, […]

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