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Ritson: P&G’s Marc Pritchard has made the biggest marketing speech for 20 years 1
Mar / 02

Ritson: P&G’s Marc Pritchard has made the biggest marketing speech for 20 years

Mark Ritson / Marketingweek.com Digital Marketing 0

Marc Pritchard is not a big man. There is no definitive reference to his actual height in any of the extensive bios of Procter & Gamble’s chief brand officer but, if I had to guess, I’d say he stands about 5’11” in his stocking feet. On Sunday, however, Pritchard cast a very long shadow across […]

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From Insight to Action: How Data-Driven Marketing Is Supporting Big Decisions 2
Nov / 17

From Insight to Action: How Data-Driven Marketing Is Supporting Big Decisions

Cansu Bilkay Digital Marketing 0

Data analytics can work wonders. Highly datadriven organizations are three times more likely to report significant improvement in decisionmaking, according to PwC research. Yet, 62% of executives still rely more on experience and advice than data to make decisions. Why? We all like to believe in our own instincts, but while that may be natural, […]

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