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From Insight to Action: How Data-Driven Marketing Is Supporting Big Decisions 1
Nov / 17

From Insight to Action: How Data-Driven Marketing Is Supporting Big Decisions

Cansu Bilkay Digital Marketing 0

Data analytics can work wonders. Highly datadriven organizations are three times more likely to report significant improvement in decisionmaking, according to PwC research. Yet, 62% of executives still rely more on experience and advice than data to make decisions. Why? We all like to believe in our own instincts, but while that may be natural, […]

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