Digital marketing is marketing your brand by using all types of marketing that utilize an electronic device or the internet. All businesses leverage digital channels such as social media, e-mail, search engines, and their websites to connect with their target audience. Scarlet, a leading digital marketing agency in Dubai, offers digital marketing solutions, social media marketing, content marketing, e-mail marketing, influencer marketing, SEO (Search Engine Optimization), and more.
Developing Marketing Strategy with the help of a Digital Marketing Agency in Dubai
Scarlet Media is a digital marketing agency in Dubai that offers transparent digital marketing solutions for businesses. Developing a digital marketing strategy can be quite tricky, especially with rapid change of technology and the rise of social media. We work with our clients to implement an online digital marketing strategy that positions their business to consistently attract online customers so they can focus on becoming the industry leader in their markets.
We first help our clients identify what makes their businesses unique and where they want their businesses to go in order to use this knowledge to develop a solid plan. We offer innovative digital marketing methods to target audiences for well-established businesses as well as new businesses. In our digital era, building brand awareness, increasing customer engagement and driving sales or repeat purchases require a data-driven digital marketing strategy.
Scarlet starts with the use of KPIs to track and measure your digital performance and ROI and determines your target audiences, their behaviors and where they are online on various digital platforms. Then we decide who are your competitors and how you can use digital marketing to get ahead of the competition, what the best digital media channel mix is to ensure the most effective and efficient results and what content should you develop and how can you use data and insights to develop this content. Finally, we settle on how we implement your digital marketing strategy for ongoing success and what the best way is to generate a digital roadmap. Any Dubai digital marketing agency knows clearly that strategy comes before the action, therefore developing the right strategy with our clients is the first step in our marketing agenda.
Social Media Marketing with Digital Marketing Agency in Dubai
Social media has radically changed the way brands interact with consumers and vice versa. Social media advertising is a critical part of digital marketing strategy of smart businesses. Whether you are looking to build brand awareness, send quality website traffic, generate leads or drive sales, at Scarlet, one of the most experienced digital marketing agencies in Dubai, we tailor our process to meet your needs.
Social Media Production and Management
Strategic social media management is essential for all businesses. Engaging with your followers, providing personalized customer service and creating a conversation can make a huge difference to the way people feel about your brand and helps build trust among your customers. At Scarlet digital marketing agency in Dubai, we develop a tone of voice that resonates with your audience, create and execute content calendars with relevant posts and join in on the conversations around trending stories to make the connection between your brand and your consumers stronger.
Social Media Advertising
- Facebook Advertising
Facebook, with over 2 billion active users, is the biggest social network in the world, which makes it a massive opportunity to get your brand’s message in front of your target audience through Facebook advertising. As Scarlet, one of the prestigious digital marketing agencies in Dubai, with Facebook advertising we manage paid campaigns for brands across many sectors. Facebook advertising landscape changes day by day with new advertising formats and optimization opportunities being introduced all the time. So having Scarlet’s team work for you means your business will always be utilizing Facebook advertising in the best way possible.
- Youtube Advertising
YouTube advertising is fast becoming the best medium for companies and brands to reach their potential customers in a way that is cheaper and more engaging than TV or radio advertising. UAE digital marketing agencies pay great attention on Youtube advertising as it allows you to connect with people wherever they are watching, whether on their computers or mobile devices. Our expert team at Scarlet targets your most valuable customers with the most effective message using video advertising on YouTube. As one of the popular digital marketing agencies in Dubai, we can help your brand get in front of your audience with YouTube campaigns for AdWords. With demographics, interest, topic, and keyword targeting, your video ads can run as skippable pre-rolls to some of the most popular videos on YouTube.
- Instagram Advertising
After being purchased by Facebook, Instagram became the fastest growing social network. Instagram advertising offers every business to tell a visual story, be it corporate or creative, and many big brands are now using this great opportunity to reach their audience. Instagram advertising may be all about the visual story, but you can also drive KPIs of all kinds, be it brand awareness, website traffic, leads or sales. Instagram ad formats have a very clear call to action so you can ensure you get people clicking who are genuinely interested in your product or service. As Scarlet, one of the top digital marketing agencies Dubai, we manage campaigns for many successful brands and create new opportunities to utilize Instagram advertising for them. Event engagement activities are also used very commonly among digital agencies in Dubai.
- Twitter Advertising
Twitter is another large player in social media with over 300 million users for Dubai digital marketing. Brands often use Twitter as a customer service platform and it lends itself to this purpose very well, but as Twitter advertising opportunities are growing at a rapid rate, more and more businesses are seizing the opportunity to drive more website traffic and generate leads from people’s timelines. On Twitter, you can drive KPIs of all kinds, be it brand awareness, website traffic, leads or sales. Ad formats on Twitter have a very clear call to action so you can ensure you get people clicking who are genuinely interested in your product or service. Twitter’s targeting options allow you to target people by demographics, locations, interests, words/phrases used in tweets, and also by who they follow on Twitter.
Content Marketing with Digital Marketing Agency in Dubai
Content marketing represents any marketing function which involves the planning, creation, and sharing of content, with the objective to satisfying business owners. Content formats can be anything from engaging videos, eye-catching graphics to informative blogs and infographics. One important differentiation between content marketing and other more traditional elements of the marketing solutions is that content marketing is not focused on selling. Creating valuable content inspires trust and brand loyalty more than anything. As Scarlet, our content marketing services increase brand awareness and affinity, improve the quality of your website traffic, grow your social media engagement and following, improve your search engine visibility, online press coverage, and links, and expand your e-mail database. Digital marketing has a lot of options to create content from.
E-mail Marketing with Digital Marketing Agency Dubai
Oour e-mail marketing services aim to help you speed up your sales cycle. The main point of e-mail marketing is to move your prospects from one stage of your sales funnel to the next. In short, we send e-mails that motivate people to buy your products and services. Our email marketing agency will craft engaging newsletters to help you stay on top of your audience’s mind. We also create ‘drip campaigns’ or e-mail automation sequences, to send a systematic flow of e-mails to your marketing leads. We offer e-mail marketing services to speed up your sales cycle, save you valuable time, and utilize our experienced team.
Web Design & Development
At Scarlet, one of the leading digital marketing agencies in Dubai, we offer web site design and development, mini-site development and web marketing adaptations to our clients. We create anything from complex and dynamic online portals and e-commerce stores to simplistic brochure sites to promote your brand and generate inquiries. Our skilled team specializes in rapid and robust web development, harnessing the full power of open-source frameworks, creating highly bespoke websites that utilize content management to meet your exact requirements. As we move into the era of mobile browsing, websites must not only look acceptable on smaller screen sizes but also offer a tailored approach that delivers a thoroughly optimized experience for the user. Our responsive web design services cover all browsing bases.
SEO | Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving the visibility of your site in Google’s search results, putting you at the forefront of your target audience. Since it is an important part of any digital marketing strategy, as Scarlet we help you with technical expertise such as the creation and implementation of a schema code, as well as off-page link building tactics supported by our in-house writers and editors. As an SEO company We work in harmony with you to deliver a bespoke, tailored service, helping you rank highly in search queries you want to rank in. As your digital marketing agency in Dubai, our SEO services include creative content campaign examples, keyword research backed with search trend analysis, full site audits, creative content creation, outreach, and full monthly reports detailing successes and actions moving forward and analysis of results. Scarlet SEO agency in Dubai has options to go for Arabic or English languages.
PPC | Pay-Per-Click
PPC, pay-per-click, is using search engine advertising to generate clicks to your website, rather than earning those clicks organically. PPC is a highly cost-effective method of advertising on both search engines and websites, used very commonly among digital agencies in Dubai. You only ever pay when a user clicks on your ad, and you control how much you pay for each click. As Scarlet, we have 13 years of experience in digital marketing in Dubai and we work with our clients closely in deciding over a budget and creating their PPC marketing strategy according to that.
There are many PPC platforms available, but the most popular is Google AdWords. Google AdWords is segmented into paid search, shopping, display, re-marketing, and YouTube.
- Paid Search refers to sponsored results that appear at the top of the Google listings when you run a search query. Getting your site to the top of a search results page is an excellent way to increase your site’s traffic. Paid search advertising can deliver top page visibility instantly. All you need are clear business goals, a certain budget, keywords to advertise on, and effective landing pages to immediately go live with your PPC campaign.
- Shopping also appears in the sponsored search results, but ads show a product image and price, unlike paid search which is just text ads. Running ads through Google Shopping can lead to great successes for e-commerce websites, and provides an excellent ROI for many of our clients.
- Display refers to textual or graphical advertisements placed on third-party web pages. Unlike search ads, display ads appear on actual websites rather than in search results. Adverts are delivered through various networks, the largest of which is the Google Display Network. You can submit text, image, or video ads, all of which will appear on websites based on various targeting methods made available with Google’s platform.
- Re-marketing allows you to target your advertising to people that have already visited your site, allowing you to convert window shoppers into actual customers. PPC re-marketing is a great way to gain business that might previously have been lost. PPC re-marketing allows advertisers to target previous visitors to their website through other websites or platforms.
- YouTube offers in-stream and in-display advertising, showing ads before users watch a video on YouTube. These ads can also appear within YouTube’s search results. YouTube advertising means you only pay when someone watches your ads. There are five ad formats available: in-stream ads, video discovery ads, bumper ads, non-skippable in-stream ads, and out-stream ads. These formats can be displayed to users before, during and after videos and ads can also appear within the search results.
Conversion Campaigns as a Digital Marketing Agency
For businesses, it is essential to track every single visit to your site, what visitors did on your site, why they left your site and how they interacted with your site. This information is very much needed for your overall internet marketing strategy to allow you to make the changes necessary to improve the number of conversions (inquiries, purchases, downloads etc.). Google Analytics provides all the relevant information necessary to enable ourselves, or you to optimize overall online performance and start to achieve your desired goals. Quite simply, without data, the online marketing process is incomplete as this data feeds back into every aspect of a complete online marketing strategy.
- CRO (Conversion Rate Optimization)
CRO is essentially increasing the number of conversions through your website without increasing the amount of traffic coming to your website. As Scarlet, marketing agency Dubai, we help our clients to optimize their websites to achieve the highest level of conversions. Through our experience, standard CRO techniques, A/B testing and various other methods such as experimenting with site layout, color and journey paths until we determine which combination of the above produce the highest conversion rate.