Media buying is the process of evaluating and purchasing promotional mediums to convey a brand’s message to its audience. In fewer words, media buying is to buy ad space for the purpose of advertising products or promoting the brand.
At Scarlet, media buying is both a science and an art, which results in generating strategic and cost-efficient media plans focused on targeted audiences for our clients. We possess years of industry experience and knowledge to harness the full potential of an ever-widening media landscape, including radio, TV, print, out-of-home, digital-based platforms and more. As one of the top digital marketing companies in Middle East, our team at Scarlet understands how to effectively get your message to the public and achieve your marketing goals.
Media buying is crucial to reaching the relevant target audience for every brand. When strategizing media buying services, our digital marketing agency in Dubai, considers the brand, the product, the target audience, and the goal of the client as a whole.
Here at Scarlet, we offer an entire landscape of media opportunities to formulate a plan to reach our client’s target audience. We offer both traditional and digital media buying options for our clients.
Print Media Buying
Even with the evolution of digital marketing, traditional advertising still offers significant value to advertisers. We underline the advantages of print media buying and this helps our clients to evaluate, negotiate, and execute necessary promotions. We connect our clients to their audience through magazines, newspapers, direct mailing, and via other print related products.
TV and Radio Media Buying
With the rapidly expanding world of digital media, television media buying and radio media buying are still as important to reach target audiences today as they ever have been. Individuals still follow the traditional media outlets, with the right media agency you will reach your audience and advertise your services or product. As one of the top marketing companies in Dubai, our team at Scarlet will help your company to achieve the highest potential with 30 and 15-second video or audio ads.
Outdoor Media Buying
Outdoor media buying, also known as out-of-home advertising, makes it possible to reach your audiences when they are out of their home, offices, or schools. It brings advertisement to your audience whenever they are with billboards, transits, and digital screens. Scarlet media buying team served world’s famous brands for outdoor media buying solutions. Ulysse Nardin, Zilli, Brioni, Berluti, Swatch, Omega, Tissot are some of the brands that chose Scarlet for OOH advertising in Middle East and Turkey.
Digital Media Buying
Digital marketing and digital media take a brand new meaning with new marketing evolutions day by day. We live in a mostly digital age and this fact makes digital media buying the most effective type of media investment strategy. As a digital marketing agency, Scarlet constantly adopts new platforms, devices, and publishers into its digital marketing pool in order to direct your message effectively and efficiently. There are many types of digital media buying options we offer to our clients to reach higher ROI and conversion rates.
Digital Display Advertising
With the help of digital tools, we identify the top websites, devices, and content that our clients’ target audiences use and bring their digital ads to them. We offer recommendations, campaigns, and options with our on-going analytics. We use direct placements, re-targeting, re-marketing, programmatic buying, and real-time bidding (RTB) and PPC advertising to place advertisements and track their performance to identify new opportunities in digital media buying.
Social Media Marketing
Social media marketing services offer a different type of targeting to your audience as we move beyond demographics, behavior and interests. Social media networks offer billions of potential impressions for your brand by raising your follower counts, likes, and other actions. As a social media marketing agency in Middle East, Scarlet offers different strategies to our clients for each social media network. With Facebook, Youtube, Instagram, Twitter, and Linkedin ads we track likes, follows, and other connections. By increasing your social media interactions, we help you to reach even more of your audience.
Mobile advertising solutions aim to display advertising services in orfer to reach your mobile audience. With mobile sites and applications, we help our clients to advertise on smartphones, tablet, and other portable devices. We use various software to plan and execute your campaigns by keeping tracks of ad preferences, landing pages, call extensions and the mobile compatibility of your website to reach your target audience. Our mobile advertising solutions offer a larger audience, high engagement with the right audience at the place and time, knowledge of the location and behavior of your audience to tailor advertising, and low costs.
Search Engine Marketing
Search engine marketing services focus on two areas: organic and paid search results. Our team at Scarlet builds a highly focused campaign for the largest and most targeted audiences for our clients. We combine both organic and paid search options to ensure that your business becomes more visible in the search results. With paid advertising, also known as pay-per-click), we buy placements based on impressions, clicks, and more on Google, Yandex, Bing, Yahoo. As part of our search engine marketing solutions, we offer search engine optimization (SEO). As a successful SEO company in Dubai, we identify effective keywords to invest in order to gain a positive ROI for your business. Search engine optimization (SEO) helps to use audience insights to identify keywords users may enter when they search online, target audiences by geography, behavior, and more, produce advertisements or work to develop, select landing pages based on relevancy and opportunity, automatically display different and creative in results depending on the user’s search and evaluate performance against display advertising and other digital media.
Digital media buying sets the best time frame for purchasing and creates markets to reach the target audience. As one of the top digital marketing companies in Dubai, we have extensive relationships with publishers to provide better rates and added value to customers. Which type of agency to buy media works better depends on your perspective and experience. Thanks to our expertise and goals, we develop great relationships with both customers and advertising agencies. According to your preferred media buying solution, we identify your target market, research your target market, set your objectives, define and plan your strategy and execute your plan. In short, Scarlet manage everything from strategy to planning, from application to reporting, to help customers succeed in their media purchase goals.
Is Media Buying a Requirement?
Media is an investment. If you’re going to invest on it, you would not prefer to rely on a shot-in-the-dark strategy to choose your targets. Media buying is the framework that leads to results. Once you’ve spared a budget, the next step will be to define your KPIs. You should have some solid key performance indicators and goals in mind (like “increase the website form leads by 20 percent”) that will drive the media planning process. Next, Scarlet media planning team will determine the most appropriate platform(s) to target for the audience you’re trying to reach, as well as when to run your paid media.
Most little organizations aren’t acquiring time on system TV, obviously. Internet based life is a more probable focus of most media crusades. Indeed, even a humble spending plan can yield some genuine outcomes from paid online networking ads. It’s all about the ROI! Obviously, a great deal relies upon what you are publicizing and your identity focusing on. For instance, Facebook may skew somewhat more established than other internet based life stages. In the event that you are focusing on Generation Z, that probably won’t be the correct outlet. The media plan can assist you with understanding what sort of reach and results you can anticipate.
Media planning and buying generally go hand in hand. A good media agency can support you lay out a solid, detailed media plan and can also execute it for you (when money changes hands). Perhaps most crucial of all, they’ll be able to control and audit the results of your media buys. Media planning and buying campaigns can be thoroughly complex, which is why most organizations outsource these services to marketing partners and experts. You don’t want to go for a “trial and error” approach.