Social media has changed how we communicate as well as the way people interact with brands. Social media platforms have become vital to reach your audience and make an impact, especially in the last few years. Scarlet, one of the top social media agencies in Dubai, builds your online community through creative content, manages user experiences through reputation management and customer services, and raises brand awareness and increases your website traffic through Facebook Advertising, YouTube Advertising, Instagram Advertising, and Twitter Advertising. Brands are able to connect with their audience and promote their products or services in a more casual manner through engaging content, targeted ads, and results-driven social media campaigns.
Benefits of Working with a Social Media Agency
As Scarlet, a social media agency in Middle-East and Turkey, our services are seamlessly integrated to generate leads and exceptional results. Experts from our agency’s every department offer insights into creating powerful content capable of making an impact on social media. Our services include social media content development, social media monitoring, and social advertising campaigns. While we strive to increase your business’ social media engagement, we are also mindful of SEO practices, reputation management practices, and strategic branding opportunities, which are guided by their respective departments. We formulate diverse social media solutions for your business while also being mindful of your other digital goals.
Stress-free Social Media Management
Social media management takes a great deal of time and effort. Our expert staff at Scarlet has the right tools and knows how to effectively realize your vision.
Increase Brand Awareness
Social media provides a casual platform to showcase your brand and vital for exposure to your target audience and beyond.
Develop a Loyal Community
With time, as your social media agency, Scarlet will be able to develop a loyal customer base and gain valuable insights into your target market.
Connect with Your Audience
Social media offers a unique opportunity to connect with your audience through casual interactions and provides a platform that is vital for reputation management services.
Increase Digital Exposure
Scarlet will be able to increase your digital exposure and connect with a wider audience through potentially viral content, paid advertisements, and boosted traffic techniques,.
As one of the leading marketing companies in Dubai and Istanbul, Scarlet will expand the number of prospect customers your business receives by increasing your social media engagement.
Increase Website Traffic
As Scarlet promotes your brand and raises awareness through social media, we will be able to funnel users to your website and ultimately gain a higher volume rate.
Content Development with Social Media Agency
Social Media Content Creation
At Scarlet, as a professional SEO company in Dubai, first step we take in every new social media campaign is to learn about your business. We identify what makes your brand unique, what type of content your target audience likes to consume and develop a content strategy with you to make sure our goals aligned with your expectations.
Original eye-catching viral content is everything. At Scarlet Seo Agency Dubai , we create and share content that is scroll-stopping, analytical, responsive, and strategic, all while helping you identify the places your message will deliver the most measurable returns. With our social media content creation services, we offer social posting guides, social activation concepts, sentiment-driven ideation, video and photo content, and ongoing content optimization to our clients.
- Social Media Contest Management
We don’t only develop regular contents for your brand, but also viral contents for your contests. With properly run contests we can create tremendous opportunities, visibility, and data for your brand. Specific promotions are intended to support the creative voice of your brand. They should bring an immediate return to the promotion and reach of your product or service.
Monitoring with Social Media Agency
- Social Media Strategy
At Scarlet, we start monitoring your social media with a social media strategy. We produce creative and advanced social media strategies to build your brand, gain exposure and audience (i.e. customers). We analyze your social media space and determine the best approach to use and content to create for your target audience. For a social media agency Dubai gives us a lot of options to create
- Advanced Social Media Analytics and Data
Like for every SEO agency in Dubai, data is everything for us. We have invested in building our own advanced social media analytics platform. We collect data through our platform to decide what works and what does not for your brand, who your audience is, and most importantly how to get your ROI.
- Social Listening and Sentiment Reporting
Social listening is crucial to successful brand management. By using tools and protocols in place to listen and monitor social media 24/7 we understand your brand’s social media space and your audience better. With special flags, alerts and ticket systems we gather everything about your brand from customer service issues, to positive or negative press, to conversations and more. We are on top everything on your brand’s behalf.
- Social Media Customer Service
At Scarlet, one of the best marketing companies in Dubai, your brand’s customers are important for us. We monitor and catalog inbound inquiries and issues, solve them or escalate them. We solve problems of your customers to strengthen their relationships with your brand and gain their loyalty.
Social Advertising with Social Media Agency
At Scarlet, as one of the top social media agencies in Middle-East and Turkey, we offer social media advertising campaigns to our clients in Turkey, the Middle East, and Europe. Our social media marketing services in Middle-East and Turkey help your business grow brand awareness, relationships, and website traffic through Facebook Advertising, Youtube Advertising, Instagram Advertising, and Twitter Advertising.
- Developing Brand Awareness by Gaining Followers
Growing your followers on social media will help you increase your awareness with word of mouth. Our social media advertising services will help you increase your followers with relevant people. We will ensure that your followers match the demographics, interests, and behaviors of your typical customers.
- Building Relationships aka Engagement
By building a strong connection with your audience through engagement, they will be more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection will be with your audience. Dubai is very social and as a social media agency Dubai, Scarlet uses this as a weapon to build its content artillery.
- Increasing Website Traffic
Increasing your website traffic will directly influence leads and sales. We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can add retargeting ads to stay in front of recent website visitors.
Facebook has over 2 billion active users, and those users spend several hours per week on the platform. Facebook advertising is one of the most effective ways to grow your business online in the modern era. The CPM, or cost per thousand impressions, on Facebook, ranges from $5-10. This means that you can literally spend less than $10 and reach over 1,000 people.
Facebook advertising gives a great opportunity to businesses of all sizes to reach their desired audience and sell directly to them. Businesses who gain advantage from Facebook ads can significantly grow their business in a predictable and measurable fashion. Because of this, Facebook advertising is fundamental to the success of business owners who wish to grow quickly.
At Scarlet, our social media marketing in Dubai, we employ advanced Facebook tactics for our clients which include A/B split testing, re-marketing, and conversion optimization. We help our clients to create effective ads for their brand and continually optimize for optimal results. We test variations of several ads to see which one performs the best. We install conversion pixels on your website to pinpoint the exact number of leads/sales you receive in a specific period of time to measure the performance of your ads. These practices are fundamental to implementing a profitable Facebook ads campaign.
YouTube is the most popular video platform in the world, and after Google, it is the second largest search engine. YouTube advertising or video advertising is a method of advertising media enriched with video. As an experienced social media agency in Dubai, Scarlet offers to increase online sales and raise brand awareness by launching videos of new products and promoting your videos. We create YouTube content for your brand and advertise them on YouTube via video ads. Video ads allow you a better connection with potential customers on a distinct and unique way. Marketing agencies in UAE use Youtube also for event engagement using youtubers and bloggers.
YouTube advertising provides the possibility of targeting specific age, gender, location, interests, and certain other characteristics of users. YouTube advertising offers possibility of getting the best positions on the page, determining the marketing budget which you plan to invest, and the ability to accurately measure the success of each campaign through tools that show how people respond to your videos. YouTube’s TrueView advertising provides excellent control to the advertiser, the link between the AdWords and YouTube channel gives plenty of deep analytical data.
YouTube’s TrueView advertising can connect you with your audience in three ways:
- TrueView In-stream: Viewers have the option to watch the entire video, or “skip ad” after 5 seconds. There are no limits for the duration of ads, but advertisers will be charged only if the user watches the video clip for at least 30 seconds or the entire of it.
- TrueView In-display: Viewers have the option to click on your ad. The advertiser pays only when a user opens and starts watching the video.
- TrueView In-search ads: Your ad appears in the search results during the search.
Instagram is a key platform for Dubai social media marketing. Instagram, with over 800 million monthly users, provides for a large audience for businesses to target. This social media platform is one of the most used mobile platforms over the world, and since it is owned by Facebook, businesses who use Instagram advertising opportunity will have access to the strongest targeting features on the internet. 75% of Instagram users take action on ads they see on their news feed, and over 1/3 of its users have used the platform to purchase a product online.
One of the top social media agencies in Middle-East and Turkey, Scarlet, offers businesses to create and manage their Instagram advertising campaigns. With our added experience, we help businesses to create effective ads and target relevant audiences with them to increase their website traffic and conversions. Although costs associated with advertising through Instagram is much lower than most, Instagram advertising has proven to be more effective than other forms of advertising that currently exists. Our social media agency carries out Instagram advertising by A/B split testing, conversion tracking, using look-a-like audiences, and much more. Marketing agencies in UAE use Instagram also for event engagement using influencers and bloggers.
All marketing companies in Dubai pay special attention when it comes to twitter advertising.Twitter, with over 313 million monthly active users and over 6,000 tweets sent every second, is a relevant advertising platform for all businesses. At Scarlet social media agency in Dubai and Istanbul, we help our clients implement Twitter advertising to increase their brand’s profile both on and off social media. Since 79% of Twitter users recommend a brand that they follow, Twitter presents a huge opportunity for businesses to develop relationships with their targeted audience and convert them into brand advocates.
Twitter’s advertising platform enables you to achieve paid placement in the Twitter timeline and influences how you are placed as a recommendation, allowing you to grow your audience and reliably reach them for increased lead production. We help our clients develop a comprehensive organic and paid Twitter advertising strategy that will boost their businesses. Our Twitter advertising strategies drive brand awareness and meet your social marketing goals by participating in trending topics and Twitter chats, scheduling curated and original content tweets, engaging with your followers, and creating highly targeted paid advertisements.
Targeting is one of the unique selling points of Twitter advertising. By keyword targeting strategy we use, we match ads to people who are tweeting about relevant keywords; reach people with specific interests or followers of specific accounts; re-marketing, to capture users who have engaged with your website. Twitter users can see Twitter ads on relevant search result pages, on homepages, and within their timelines. We also offer promoted tweets, accounts or trends. The most popular of them are promoted tweets, which are a low cost and effective way of increasing engagement with relevant users. This creative type is not just limited to tweets – but also expands to using Twitter to push creative videos, links to websites or even links to app stores. Another option is a promoted account, which is great for increasing account awareness, expanding your followers or gaining popularity for new but active accounts. Promoted trends are also useful when merging marketing strategy on different channels together, and increasing general exposure to specific accounts / hashtags.